Hello from RamCares

[jasaero118]

How bout keeping potential customers informed stellantis sucks at relaying info pathetic

I think this is the main gripe we all have. The Ramcharger was announce end of 2023 and obviously got a lot more attention and hype than the EV version by those of us observing and interested in electrification, but maybe not yet on board with full EVs when we might want to tow cross country. So many of us did the deposit and Insider+ stuff, but then it's been this slow turn each year away from giving those products attention. And on some level I get doing that with the EV with what has transpired on that side of the market...but what is now the REV is, is what the market actually needs to transition to BEVs...cars that we can use as BEVs 90% of the time in our daily use...but then when we leave town not bother with that approach to road tripping at all.

Yet here we are in 2026 with promises this thing is finally less than a year away and zero hype...zero efforts to give Insider+ sorts early access to check these trucks out. It just make us feel like they are hesitant to even release it if they won't do anything to further our excitement so we talk about it more and get other interested. They cancelled the BEV already and the behavior gives the impression they aren't sure about following through with the EREV either. Even if it doesn't launch until almost 2027 we should be getting more attention on it and ability to go see how it's coming along soon as was effectively promised by this Insider+ stuff we paid for. And really my impression is from what has been said that it's maybe earlier in the 2nd half that this truck or the Grand Wagoneer derivative could start production. So it seems more could be getting said and more prototypes could be getting sent around to Autoshow's that have already happened. The subdued showing of this just suggests hesitance to even follow through on the launch this year.

 

[RamCares]

We value your insights and requests for updates, @jasaero and @BriUSMC!

Our team has made efforts to request and ask the greater Ram brand for any news once available. At this time, we do not have new information or specifics but are working to share as much as we can as soon as we can. Your patience, enthusiasm, and consistent interest do not go unnoticed!

Hannah
Ram Cares

 

[jasaero118]

We value your insights and requests for updates, @jasaero and @BriUSMC!

Our team has made efforts to request and ask the greater Ram brand for any news once available. At this time, we do not have new information or specifics but are working to share as much as we can as soon as we can. Your patience, enthusiasm, and consistent interest do not go unnoticed!

Hannah
Ram Cares

I don't think we are only asking for broader public releases only. We are supposedly part of this Insider+ thing that wouldn't require a broader public release and could just be events or information for us that depending on how hyped we actually are as a community either comes out organically through our excitement or sorta just keeps us happy...haha. So, basically they don't even have to hype it themselves...just do more with keeping us insider+ sorts informed and see if it leads to hype or not and I guess if it leads to more hype than they want...that's just reason to get busy and get them on the roads and maybe information to help better understand how they can price it since they aren't even talking about that yet, but also something that could be a more informed decision if they were talking to us insider+ sorts more since we are the ones intended to buy first.

 

[Trailertower61]

I don't think we are only asking for broader public releases only. We are supposedly part of this Insider+ thing that wouldn't require a broader public release and could just be events or information for us that depending on how hyped we actually are as a community either comes out organically through our excitement or sorta just keeps us happy...haha. So, basically they don't even have to hype it themselves...just do more with keeping us insider+ sorts informed and see if it leads to hype or not and I guess if it leads to more hype than they want...that's just reason to get busy and get them on the roads and maybe information to help better understand how they can price it since they aren't even talking about that yet, but also something that could be a more informed decision if they were talking to us insider+ sorts more since we are the ones intended to buy first.

To add to jasaero's statement. The video interview releases were something, but also seemed to be WAY too much effort and expense. The teasing I would be looking for is simple emails that indicated production, testing, strategy thoughts, or any other indication of progress toward release. Heck, even tiny teasing videos of a tester driving the truck, not even with any sound or explanations. Or still pictures of a tiny part of the production line, staging area, or even a supplier warehouse of boxed parts for it. Knowing the proprietary nature of the vehicle manufacturer ecosystems, there would need to be care with what is in the release, but treating it as a classified thing means just being careful with the taking of the picture and blurring the things that are too sensitive. There is a lot that can be done cheaply and quickly, and have a huge marketing return on investment. Unless Ram doesn't want anyone to know there is a slight electrification thing going on, or they are planning to cancel it???

BTW, all of these replies to your original post, that might be a little annoying, are because your step into the light is the most positive significant thing to come out of Stellantis on the EREV topic in quite awhile. Your engagement with our pent up frustrations is very much appreciated.

 

[jasaero118]

To add to jasaero's statement. The video interview releases were something, but also seemed to be WAY too much effort and expense. The teasing I would be looking for is simple emails that indicated production, testing, strategy thoughts, or any other indication of progress toward release. Heck, even tiny teasing videos of a tester driving the truck, not even with any sound or explanations. Or still pictures of a tiny part of the production line, staging area, or even a supplier warehouse of boxed parts for it. Knowing the proprietary nature of the vehicle manufacturer ecosystems, there would need to be care with what is in the release, but treating it as a classified thing means just being careful with the taking of the picture and blurring the things that are too sensitive. There is a lot that can be done cheaply and quickly, and have a huge marketing return on investment. Unless Ram doesn't want anyone to know there is a slight electrification thing going on, or they are planning to cancel it???

BTW, all of these replies to your original post, that might be a little annoying, are because your step into the light is the most positive significant thing to come out of Stellantis on the EREV topic in quite awhile. Your engagement with our pent up frustrations is very much appreciated.

Totally agree we don't need anything fancy or high production cost...just some tidbit that hint how close we are getting and then offers of stuff like ride and drive events before stuff like ordering is possible. It seems like some of the value of something like this isn't just for us, but also for RAM as they need to decide how to price these and what we think we'd be willing to pay with how the product has turned out closer to when it's ready. For example I am sure they make the most Tungsten and would prefer early builds to be mostly those...but hard to say how many of us Insider+ sorts are willing to pony up right away doing it that way. Or what sorta premium we have to pay vs the standard trucks at some Trim level...but I am guessing we are all willing to pay a decent premium and some are willing to go so far as to just go with a Platinum if it's the only way to get in early. But this is all an unknown until they start actually engaging us in ways they have yet too.

I also 2nd that the only reason this thread is getting attention/replies is because some line of comms with Ram is a huge positive. I have also called the Insider+ line and asked lots of questions and get this same response that they have not real new information or much they can offer, but I guess it is nice they still have someone to take calls. Just seems that job would be way more positive if they had more to share or something they can offer of some sorts when folks do call.

 

[RamCares]

Noted, @jasaero and @Trailertower! Our team is in communication with Ram but do not have access to specific internal information. Sharing your opinions and thoughts are valuable so we can relay your comments and work to provide you with more tidbits and insider info down the line. We can share what enthusiasts are excited to hear and learn. At this time, I can't provide exact estimates as to when that will be, but our team is working to loop in as many relevant parties as possible. Also, in no way do I find your responses annoying!

Hannah
Ram Cares

 

[jasaero118]

Does RamCares know what the deal is with the Insider+ site? Based on my research it seems it switched from taking sign ups to this login July to August last year....probably around when decision to cancel the EV version happened. But I do not believe any of us Insider+ paid member have a login as I don't recall getting anything to set password or anything like that.

Insider+ Page

 

[RamCares]

Hello, @jasaero!

At this time, I do not have any additional information regarding the site but will reach out to all relevant parties and circle back here once I have an update!

Hannah
Ram Cares

 

[jasaero118]

Hello, @jasaero!

At this time, I do not have any additional information regarding the site but will reach out to all relevant parties and circle back here once I have an update!

Hannah
Ram Cares

Thank you! Really is a bit disconcerting that Jeep is now signaling they will get their REEV with mostly the same drivetrain as the REV out first and Ram has went radio silent on what is up with this drivetrain on their end.

 

[RamCares]

Thank you! Really is a bit disconcerting that Jeep is now signaling they will get their REEV with mostly the same drivetrain as the REV out first and Ram has went radio silent on what is up with this drivetrain on their end.

Of course! We understand your feelings and appreciate your patience.

Hannah
Ram Cares

 

[jasaero118]

BTW, called the Insider+ line and the linked site isn't really for us memeber. Some internal RAM site according to the rep. Maybe something they are testing for Insider+ that isn't really intended for public use, but has been made that way anyhow? Didn't seem he was supposed to say much once he realized what it was though.

 

[jasaero118]

Of course! We understand your feelings and appreciate your patience.

Hannah
Ram Cares

We now have 2027 trucks like the TRX with the order books open so I think it's time something gets said about REV and particularly to us Insider+ members. I just called the Insider+ line to ask about all this and why even though we are supposed to have "Early Access" and all available information suggest the REV is ready to go and just waiting on good time to start building the STLA Large platform version at the plant...I would think "early access" could be in similar timeframes to TRX....just have to get some maybe technically pre-production units out to have ride and drive and other stuff for us Insider+ members and maybe finalize order book options based on stuff going on like that since we will be actual buyers rather than Media wanks. This whole thing is really starting to look like a very huge effort to just hide the REV from the market cause they can sell as many of the Hemi trucks as they want and make better margins on those....even though many of us would much rather have a truck like this and might even be willing to pay similar margins to have it. No pricing has been announced...so just make it expensive and send it out the door if you don't want to sell many of them anyhow. Make sure it turns pennies and go. I'll pay and I'm sure enough of us will as it's a unicorn in the market for now. But the more you wait and fiddle stick around...the closer it gets to not being the only option.

I've also called the Insider+ line and they say now they are just RAM REV concierge and mostly just there to help us cancel Insider+....I get the impression now that that is what the Ram brand wants...ALL of the Insider+ folks to get their money back. But they don't want to piss off those of us that do really want the truck as soon as it's available so they aren't just disbanding the program and giving us all refunds. At this point though I really get the impression they are close to that point and probably may as well do that so they don't have to keep hiring folks just to help folks get refunds...sounds like some of the staff on that line are sorta new and really are just staffed up to help folks get their money back. All you have to do to stop the cancellations is get some trucks out to events you can invite us to. I know you guys have a good few built now and could probably build a good few more easily enough if you just sacrificed a bit of hemi builds. It's getting a bit silly at this point the silence of the Insider+ program to us members. I'm not about to cancel though as it seems that is exactly what the Ram Branding Marketing department wants so they can just focus on Hemi.

 

[RamCares]

I know waiting for an update or further information isn't preferred but appreciate your comments and insights. As soon as I have an update readily available, you will be informed. Thank you!

Hannah
Ram Cares

 

[jasaero118]

I know waiting for an update or further information isn't preferred but appreciate your comments and insights. As soon as I have an update readily available, you will be informed. Thank you!

Hannah
Ram Cares

I'd mostly like it to be heard by folks up the food chain that Insider+ should have meant we get some level of access to the trucks before sister trucks like the TRX are actually ready for delivery even if ours won't get produced until later. This was the whole point of the Insider+ program. I get it was technically related to the electrified truck interested buyers only...but this whole effort that shifts the whole RAM brand image to anti-EV and electrification is getting out of hand from a marketing perspective if they want to sell many of these and justify all the investments in them.

The TRX is a cool vehicle and all and I do see how it's maybe a better halo product generally...but that and the Bees and generally Hemi focused shift in the brand with Total and complete silence and refusal to say anything at all about the REV now is a very big problem to those of us with the insider+ thing and it shouldn't be something where it looks like they just want everyone to cancel and demand their money back and that line should have updates on what the plan for the REV is if we do decide to call in fed down the the reps and folks going out on forums like you here should have information also, even if not specific...you should have something that gives us a clue when we can expect thing related to our membership to finally start coming to fruition if it will in fact still be this year as all last comms had suggested. And if it's slipped into next year to focus on Hemi...just tell us...you need that information so you can quit beating around the bush for them.

 

[RamCares]

More than understandable, @jasaero! Our team is aware of your frustrations and requests and are working to provide you all with an update once ready. We appreciate your perspective in the meantime!

Hannah
Ram Cares

 

[GEON]

Welcome @RamCares...

Like others have said more transparency and consistency of communications is required it you are interested in developing brand ambassadors here. I was very excited about the REV initially and was anxious for next steps, only there wasn't any. I have since gotten my $100 back (and that was a hassle too). Seems like RAM could take some notes from the Rivian playbook in how to get their customers excited about Rivian's products.

What we've seen is leaks and the "cool kids" that have connections giving us info in videos on the internet. There has not been any engagement from RAM since you arrived.

I signed up January 12, 2024, and got this:

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[SIZE=0px][COLOR=rgb(20, 20, 20)][CENTER][B][SIZE=30px][FONT=Rajdhani]Geoff, THANK YOU FOR SIGNING UP TO BE A RAM REV INSIDER+ MEMBER.​

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Stay tuned to your email for Ram REV Insider+ member benefits, early access to news, information, exclusive invitations, and details about the timing and process for preordering your future all-electric Ram 1500 REV, available late 2024 or the Ram 1500 Ramcharger, coming 2025.​

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So none of this happened, dates came and went, no and I mean none of this was communicated.

As some of the other folks have mentions this sours the brand and makes your job MUCH harder - as you are now doing serious damage control!
The REV was my truck of choice and I very much wanted to purchase one (still do!) but I would question if this is the PRE sales communication what will the post sales and support be like?

 

[jasaero118]

Welcome @RamCares...

Like others have said more transparency and consistency of communications is required it you are interested in developing brand ambassadors here. I was very excited about the REV initially and was anxious for next steps, only there wasn't any. I have since gotten my $100 back (and that was a hassle too). Seems like RAM could take some notes from the Rivian playbook in how to get their customers excited about Rivian's products.

What we've seen is leaks and the "cool kids" that have connections giving us info in videos on the internet. There has not been any engagement from RAM since you arrived.

I signed up January 12, 2024, and got this:

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Geoff, THANK YOU FOR SIGNING UP TO BE A RAM REV INSIDER+ MEMBER.



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SC5864
Stay tuned to your email for Ram REV Insider+ member benefits, early access to news, information, exclusive invitations, and details about the timing and process for preordering your future all-electric Ram 1500 REV, available late 2024 or the Ram 1500 Ramcharger, coming 2025.



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So none of this happened, dates came and went, no and I mean none of this was communicated.

As some of the other folks have mentions this sours the brand and makes your job MUCH harder - as you are now doing serious damage control!
The REV was my truck of choice and I very much wanted to purchase one (still do!) but I would question if this is the PRE sales communication what will the post sales and support be like?

Yeah...its just a mess. Funny part is I have decided not to get my $100 back mostly cause it seems like RAM wants us ALL to do that so there aren't any remaining Insider+ member they need to satiate. So I'm doing it to hold their feet to fire on that program even if I don't end up buying the truck as one of the first as it's supposed to buy me.

 

[SolarCzar1]

I’ve been a GMC guy my whole life and really want this truck to be real, but it’s either a truck performance issue (which I’m glad for the delay) or strategic related to the negative EV sentiment being created in the USA these days with incentives removed, tariff fiascos, and infrastructure stalls to prop up oil lobbyists. Either way, Stellantis has their reasons for the delay. I’m hanging in there until someone comes out with something equal or better

 

[jasaero118]

I’ve been a GMC guy my whole life and really want this truck to be real, but it’s either a truck performance issue (which I’m glad for the delay) or strategic related to the negative EV sentiment being created in the USA these days with incentives removed, tariff fiascos, and infrastructure stalls to prop up oil lobbyists. Either way, Stellantis has their reasons for the delay. I’m hanging in there until someone comes out with something equal or better

I'm convinced it's the negative EV sentiment pivot to pushing Hemi. Have TRX about to start getting delivered and I am sure Bees might be order boom open before Rev and generally am not gonna be surprised if REV will have to wait until a Hemi is sitting on lots more than a week...haha. If you can't keep a Hemi on the lot for a week and are making fat margin with no need to modernize the engine to sell at premium, probably doesn't make ton of sense to slow output of those to make room for what I would prefer...haha. Still annoying since they have promised this guy for so long and keep putting it off.

 

[jasaero118]

More than understandable, @jasaero! Our team is aware of your frustrations and requests and are working to provide you all with an update once ready. We appreciate your perspective in the meantime!

Hannah
Ram Cares

I think Stellantis going a bit too far to release order book and other information to Jeep EV certified dealers on the Grand Wagoneer REV without even a peep to Insider+ member more tied to the RAM REV. I am personally more interested in the Truck...but to announce the Jeep version of this truck and not even give Insider+ member any option to apply that perk to a sister brand that tends to be sold along side Ram everywhere is also a big miss.

But even if you aren't going to expand Insider+ to include ANY Stellantis product that is an EREV as it probably should even though it wasn't offered on the Jeep side at the Grand Wagoneer REV announcement time...you need to at least update all Ram REV Insider+ members on the current Ram REV Insider+ status and plans and what we would really get "early" now that we are for sure not going to be "early" as far as Stellantis STLA Frame based EREVs go more broadly.

I am not even all that annoyed the Jeep will all the sudden be out maybe sooner...the annoyance is the lack of communications and updates that were promised even as it become clear the platform it's based on is starting to enter production on a similar product. Really we should get access to this sister product also as part of the perk honestly....but I get that was TECHNICALLY promised so much as RAM only specific stuff.

Anyhow if RAM just wants folks to cancel I suggest they just kill the program and refund everyone if the intention is to have minimal Insider+ events and perks and it turns into some pure early order only kinda perk. That perk was never gonna be great for many of us the way the dealer networks and allocations work anyhow....so most of us were likely doing it more for early access ride and drive and other similar events that could be something that just includes the Jeep product also or only....and no comms as they try letting folks start buying those suggests that's not happening.

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